Finding Your Inner Logo

Finding Your Inner Logo

Finding Your Inner Logo

While the logo trend has never died out, we have definitely seen a revival this past year and current season. High-end designers like Saint Laurent and Dolce & Gabbana have always incorporated their iconic logos into their pieces, but they’ve found new and beautiful ways to feature them. We’ve seen classic trench coats transformed into statement pieces, over-the-knee boots turned from basic to bold, and a once simple sneaker now dazzling enough to wear with a dress. It has definitely shown the more daring side of brands. I love it … at least, now I do.

There was a time logoed clothing felt pretentious, flashy, silly at times and just “not me.”

“I didn’t want people to know what or who I was wearing. It felt pretentious, flashy, silly at times, and just ‘not me.’ ”

There was a time about 15-20 years ago when the thought of logoed clothing or accessories appalled me. If I had a logoed piece in my closet that I wanted to wear, I would go to desperate measures to find a way to hide the actual logo – a jean jacket thrown over a logoed sweatshirt or a silk scarf tied around the handle of my logoed bag. I didn’t want people to know what or who I was wearing. It felt pretentious, flashy, silly at times, and just “not me.”

At 37, I realize now that my issue wasn’t actually the logo trend. It was that I was choosing designers – fashion houses - that didn’t reflect my true, individual style.  I was committing to brands, and thus logos, that everyone else was wearing because the brand was “in” or because my friends were wearing them. Looking back, I probably made other life choices that may have been dictated by someone else (I can hear my mother’s voice as I type this, “Well, would you jump off a bridge just because Susie did!?”).  

Becoming confident with who you are is tough enough, and then we have to deal with the “noise” of others telling us who we should be (or should be wearing)! I did some soul searching to define myself and, eventually, my style. And, I didn’t compare or care about anyone else’s when I did it. If you really think about it and become sure of who you are, I promise your inner-style soul will lead you to the right style, the right designers, and ultimately the logo that will make you feel great when you wear it.  That’s right, YOUR inner style soul, no one else’s.

Make YOU Your Favorite Logo

“Make YOU your favorite logo.”

My number one suggestion for finding “your” logo is to fall in love with a designer’s style and stay devoted. Most of us can’t afford what they are showing on the runway, but we can still admire their look and buy small statement pieces that fit within our budget, such as everyday tees, a wallet turned clutch, or a beautiful pair of gloves. Every designer from Nike to Victoria’s Secret to Fendi makes logo apparel and accessories. So decide - are you sporty and spunky, bright and cheerful, or conservative and timeless? One of my favorite style icons is Balmain. It’s cool but classic, daring but appropriate, and feminine but bold. Hmm, sounds a lot like my personality!?

Putting the logo fun aside, I hope this post gives you the boost to stay true to who you are. We go through stages of life and want to conform to the now or the environment or the people. Stick with who you are and what you love and maybe even make YOU your favorite logo…xxx